It turns out that more and more people are doing exactly this. In a recent post by the folks at Adobe Analytics, they found:
- There has been a significant surge in traffic to U.S. websites from generative AI sources, with a 1,200 percent increase in traffic to retail sites in February 2025 compared to July 2024.
- Generative AI is being embraced as a shopping assistant by consumers for tasks such as conducting research, receiving product recommendations, and seeking deals.
- Consumers using generative AI sources show higher engagement on retail websites, including spending more time on the site, browsing more pages, and having a lower bounce rate.
- Most consumers who have used AI for shopping reported that it enhanced their experience and made them more likely to use AI for larger or more complex purchases.
You can check out the post from Adobe Research here: https://blog.adobe.com/en/publish/2025/03/17/adobe-analytics-traffic-to-us-retail-websites-from-generative-ai-sources-jumps-1200-percent
So, is GenAI doing your shopping yet?