Tag: AI
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The Revenue Engine You’re Not Using: Transforming Customer Data into Predictable Growth – Part I
This article is co-authored by Phill Giancarlo, Anush Naghshineh, Jenny Tsao, and David Turner. While many businesses see data analytics as a tool for operational efficiency or gaining customer insights, few recognize its true potential as a direct revenue generator. In fact, companies excelling in data monetization generate billions in new revenue, often outpacing their…
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A Picture is Worth a Thousand Words…
Eduardo Ordax, a GenAI Lead at AWS, makes an excellent point with his visual analogy – I love it! This should not discourage people from learning how to create and tune prompts, just understand where that sits on the spectrum. You will need to learn more if you truly want to strategically leverage AI tools and…
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Digital Customer Personalization at Scale: How AI is Rewriting the Rules of Customer Acquisition and Engagement
This article is collectively written by Phill Giancarlo, Anush Naghshineh, Jenny Tsao and David Turner. According to research by McKinsey, companies leveraging AI in the personalization of customer acquisition are seeing increases of up to 15% while reducing acquisition costs. Organizations continue to pursue the goal of achieving personalization at scale, but something fundamental has…
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Gen AI Has a Cash Flow Problem
Over the past month, I have had several discussions with people looking to make strategic decisions about leveraging existing Generative AI platforms in their businesses. While I am a big proponent of using AI to improve your business and efficiency, I am urging caution about banking too much of your business with these large public…
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Trying Out AI Agents: Less Cowboy, More Safety Goggles
Over the past several weeks, many AI LLM providers have released or announced pending releases of AI agents that can take control of your computer and perform complex tasks that can access multiple tools and systems. The following are some examples of what is available and coming soon:– Claude’s Computer Use by Anthropic– Copilot Studio…