Tag: #ConsumerBehavior
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The New Consumer Rulebook: How Changing Shopping Habits Are Breaking Traditional Supply Chains
This Chain Reaction Series article is a collaboration between Brett Sandman and Phill Giancarlo. Introduction Data shows that 68% of consumers now prioritize self-reliance when managing their health, finances, and lifestyles. This shift extends beyond individual decision-making and is transforming how people shop, what they expect from brands, and how companies must operate their supply…