Tag: Revenue
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The Revenue Engine You’re Not Using: Transforming Customer Data into Predictable Growth – Part 2
This article is collectively written by Jenny Tsao, Anush Naghshineh, David Turner, MBA, and Phill Giancarlo – CTO, Technology Strategy Consultant. In Part 1, we examined how market leaders are transforming customer data into a powerful revenue engine. Companies like Delta Airlines generate $300M+ through AI-powered strategies. Yet the reality remains: 97% of customer data…
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The Revenue Engine You’re Not Using: Transforming Customer Data into Predictable Growth – Part I
This article is co-authored by Phill Giancarlo, Anush Naghshineh, Jenny Tsao, and David Turner. While many businesses see data analytics as a tool for operational efficiency or gaining customer insights, few recognize its true potential as a direct revenue generator. In fact, companies excelling in data monetization generate billions in new revenue, often outpacing their…